On-Demand is a business concept which is currently bringing numerous benefits to businesses over the traditional business model. Most of the new businesses are now diverting their focus on benefits of on-demand apps. Most of the other settled businesses who have practiced the traditional business model too are now diverting their focus to get themselves established as an on-demand business.
On-Demand Technologies and Benefits
On-demand model operates over an online technology. These technologies are either web based or mobile based. The reason for the On-Demand model to operate over online technologies is to better reach its customers. The modern customer is connected to the internet 24 x 7 and prefers online methods over the brick and mortar businesses. Due to the ease of access, convenience and efficiency. Below are a few of the main benefits of On-Demand Apps for businesses.
Ease of Access and Convenience
One of the biggest benefits of On-Demand Apps is the ease of access for its customers. Using a mobile device the customer is able to access the application providing the service. Also, they able to browse through multiple products or services that best suits its requirement and make a selection. For all these, it takes much less time than going out to a physical store and making a purchase. Even during a busy day, the customer is able to, by sparing a few minutes of its time, make purchases suiting to its requirement.
Ease of Use and Efficiency
Every person living in this era uses a mobile phone and most of them are smart phones. To take the maximum benefits of the smart phones, we have installed multiple applications that render different functions. With the use of different applications we now know how easy and efficient it is to use a mobile application. Likewise, another of benefits of On-Demand Apps is the ability for the customer to use it easily. However, it is important that the business develops it in a way that it will be user friendly and simple for anyone to use it. It is important that the businesses identifies the demographic which will use the application and design it in a way which will appeal to that specific demographic.
There are more benefits of On-Demand Apps and one of them is scalability. In a traditional business model, for the business to expand, it has to physically expand. Maybe purchase more store room space, hire more employees, etc. however, with the on-demand model, scalability is as easy as adding a new button in the application. Therefore, when the business decides that it has to expand the operation and introduce more functions, the cost of expanding is much less compared to the traditional business model.
For traditional businesses, marketing is a function which requires a lot of man power and capital. However, in the on-demand model a major of benefits of On-Demand Apps is that when the customer opens the application. Thus the advertisements can be run on the app itself without having to incur an extra effort or capital. A simple banner advertisement or a pop-up advertisement can make a lot of change to their marketing campaign. This is a benefit which cannot be enjoyed by traditional businesses.
Integration of All Functions
In a traditional business, the functional departments which faces the customer such as finance, human resource, post sales services are in different locations. Take for example a supermarket. Once the customer makes a purchase, it has to go to a different location to make the payment, to another location for returns, complaints and suggestions. However, another benefit of On-Demand Apps is the ability to do all this in one application. On-Demand apps integrate all the functions together and it is only a matter of clicking a button to go from one function to another.
Above discussed benefits are only a few major benefits enjoyed by On-Demand businesses. However, as per the business function one can create and modify its application that may reap a numerous benefits. If you are business owner who still hasn’t made the move into on-demand, it is high time you do so.